Persepsi Wisatawan Terhadap Objek Daya Tarik Wisata Pantai di Kawasan Nusa Lembongan, Klungkung, Bali

Abstract

       This study aimed to investigate tourists' perceptions and compare the characteristics of each beach in terms of the 4A tourism components: attraction, accessibility, amenities, and ancillary services. The study was conducted at three study sites: Mushroom Bay Beach, Mahagiri Beach, and Dream Beach, using a descriptive quantitative approach and data collection techniques including observation, documentation, and the distribution of questionnaires to 100 tourists. Data analysis was carried out using the Respondent Achievement Level (TCR). The results showed that tourists’ perceptions of the three beaches ranged from fairly good to good. Mushroom Bay Beach excelled in the attraction aspect, with a TCR score of 76.4% for beach recreation, as well as in facilities, 73.56%. Dream Beach stood out in accessibility, with a TCR score of 69.6%. Mahagiri Beach had an advantage in the additional services TCR score of 70.9%. The differences in perceptions indicate that each beach has unique characteristics that complement one another in supporting the development of marine tourism in the Nusa Lembongan area.