Analisis Saluran Pemasaran Bawang Prei (Allium ampeloprasum L.) yang Dibudidayakan di Desa Candikuning, Baturiti, Tabanan

Abstract

Leek (Allium ampeloprasum L.) is a kind of horticultural plant cultivated by farmers in Candikuning
Village, Baturiti, Tabanan. Based on BPS data from Bali Province in 2021, production reached 1,055
tons, but there is no clear information regarding the marketing channels. This research aims to determine
marketing channels, distribution of marketing margins and profit margins, level of marketing efficiency,
and the proportion of farmer involvement in leek marketing activities. The sample consisted of 30
farmers, 7 collectors, 5 larges, and 5 small traders. They were specifically chosen through Accidental
Sampling and Snowball Sampling procedures. The data obtained consists of qualitative and quantitative
information. Research findings show that there are three different trends in leek marketing channels,
specifically channel 1 (farmers – collectors – wholesalers – consumers), channel II (farmers – collectors
– small traders – consumers), and channel III (farmers – collectors – wholesalers – traders) small –
consumer). Channel III has the highest total margin of IDR 12,467/kg, while Channel 1 has the lowest
(IDR 8,467/kg). Large traders get the highest profit margin of IDR 3,546/kg, while small traders in
channel III get the lowest profit margin of IDR 1,734/kg. Channel 1 has the largest farmer's share, 67%,
while channel III has the lowest, 58%. All of the channels remain in the efficient category. Based on
marketing costs, marketing margins, and farmer's share obtained, channel 1 is the most efficient