The Satisfaction Rate of Leek Farmer (Allium ampeloprasum L.) on the Use of Organic Fertilizer in the Village of Candikuning, Baturiti, Tabanan, Bali
DOI:
https://doi.org/10.24843/JBETA.2020.v08.i02.p01Keywords:
customer satisfaction index, importance performance analysis, farmer's satisfaction, leek farmers, , organic fertilizer.Abstract
Leek is one of the horticultural crops that is widely cultivated by farmers in Candikuning Village since the last 10 years. One of the organic fertilizers used by leek farmers is postal organic fertilizer made from a mixture of chicken manure and husks (grain husks). The research aims to analyze the level of satisfaction of farmers and identify the factors that influence the satisfaction of farmers as consumers of fertilizer. Data
collected through a random survey using questionnaires and interviews with 50 farmers of leeks using organic fertilizer Postal in Candikuning Village in April-May 2019. Analysis was conducted using descriptive methods, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The results of this study indicate that postal organic fertilizer users are dominated by productive age farmers
(58%), elementary-junior high school level education (84%), side jobs in agriculture (56%). Farmers were satisfied (CSI: 72.27%) on the performance of Postal organic fertilizer. The conclusion of this study is the satisfaction of farmers who use organic fertilizer on leek plants by 72.27%, which means farmers are satisfied. Farmer satisfaction is influenced by the ability to increase yields, product prices and product packaging
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