Optimization Of The Cut Flower Business Diversification Plan

Authors

  • Ni Putu Darmayanti Program Studi Teknik Pertanian, Fakultas Teknologi Pertanian, Universitas Udayana
  • I Gusti Ngurah Apriadi Aviantara Program Studi Teknik Pertanian, Fakultas Teknologi Pertanian, Universitas Udayana
  • Ida Bagus Putu Gunadnya Program Studi Teknik Pertanian, Fakultas Teknologi Pertanian, Universitas Udayana

DOI:

https://doi.org/10.24843/JBETA.2017.v05.i01.p15

Keywords:

margin profit, simplex method, ariable indirect costs, Heliconia

Abstract

The aims of this research were to determine the profit of each type of cut flower and to identify the types of cut flowers that should be produced to maximize profit in the diversification of flower business development. The research methods used included cost analysis, profit margin analysis, and the simplex method. The results showed that the production cost per stalk for each type of cut flower was Red Heliconia carabaea (Rp 498), Yellow Heliconia carabaea (Rp 456), Anthurium (Rp 316), Yellow Dancer (Rp 503), Hanging Chalk (Rp 578), Sexy Pink (Rp 583), Parakeet (Rp 458), Torch (Rp 496), and Onje (Rp 523), while the profit per stalk was respectively Rp 1,408; Rp 1,484; Rp 58; Rp 1,000; Rp 1,134; Rp 1,163; Rp 823; Rp 657; and Rp 429. Based on simplex method calculations, using profit margin as the objective function and production cost and market conditions as constraints, the optimal profit for business development was obtained from Red Heliconia carabaea (Rp 33,114,331), Yellow Heliconia carabaea (Rp 30,386,354), Sexy Pink (Rp 18,937,006), and Hanging Chalk (Rp 17,406,016).

References

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Published

2026-02-06

How to Cite

Darmayanti, N. P., Aviantara, I. G. N. A., & Gunadnya, I. B. P. (2026). Optimization Of The Cut Flower Business Diversification Plan. Jurnal BETA (Biosistem Dan Teknik Pertanian), 5(1), 120–130. https://doi.org/10.24843/JBETA.2017.v05.i01.p15

Issue

Vol. 5 No. 1 (2017): April

Section

Articles

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