Value Added Study of Strawberry Commodity at Tiara Dewata Distribution Center Denpasar
DOI:
https://doi.org/10.24843/JBETA.2023.v11.i02.p04Keywords:
hayami method, strawberry, Tiara Distribution Center, value chainsAbstract
Strawberry (Fragaria x ananassa Duchesne) is one of the high-demand commodities in Bali. This study
aims to determine how the strawberry supply chain works from farmers to supermarkets (Tiara Dewata
Distribution Center Denpasar). This research consists of two stages, the observation of the working
structure of the supply chain using descriptive-qualitative analysis and the added value of each supply point
using the Hayami method. This study used total sampling (to determine the sample at the collector and
supermarket level) and purposive sampling (to determine the farmer level). The results showed that the
flow pattern of the strawberry supply chain consisted of Pattern I (farmers selling to collectors and collectors
selling to supermarkets) and Pattern II (farmers selling directly to supermarkets). The biggest added value
by the supermarket (Rp. 39,184 per kilogram). Farmers who sell to collectors provide the added value of
Rp. 17,989 per kilogram. Farmers who sell to the supermarket provide the added value of Rp. 20,155 per
kilogram. The smallest added value by collectors is Rp. 4,745 per kilogram.
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