Analysis of Added Value of Horticultural Lettuce Products (Lactuca sativa L) in Modern Market with Postharvest Handling Process

Authors

  • Enike Windari Sihite Program Studi Teknik Pertanian, Fakultas Teknologi Pertanian, Unud
  • I G.N.Apriadi Aviantara Program Studi Teknik Pertanian, Fakultas Teknologi Pertanian, Unud
  • Ni Luh Yulianti Program Studi Teknik Pertanian, Fakultas Teknologi Pertanian, Unud

DOI:

https://doi.org/10.24843/JBETA.2018.v06.i02.p01

Keywords:

value added, profit margin, postharvest, lettuce

Abstract

This study aims to examine postharvest handling of lettuce in modern markets until the product is marketed and to determine the added value of postharvest handling calculated through profit margin. The research was conducted from early September to the end of October 2016 using a descriptive method with direct observation and questionnaires for data collection. The study compared postharvest handling in one modern market and traditional markets. Postharvest handling is an effort to provide added value to lettuce. In the modern market, selling 88.99 kg of all types of lettuce is sufficient to recover the cost of postharvest handling, whereas in the traditional market, 121.55 kg must be sold to restore the initial capital. Effective postharvest handling maintains lettuce shelf life and increases consumer attention and profitability in modern markets. The study found differing profit margins, with the modern market achieving 129.87% and the traditional market 25.3%. The high profit margin in the modern market indicates strong sales and the company’s ability to generate high profits at a certain sales level, while the lower margin in traditional markets reflects lower sales or higher costs relative to sales.

References

Ahmad Sani Supriyanto, dan Masyhuri Machfudz. (2010). Metodologi riset manajemen sumber daya manusia. Malang: UIN Maliki Press.

Agus Purwanto, Erwan, dan Dyah Ratih Sulistyastuti. (2007). Metode penelitian kuantitatif, untuk administrasi publik, dan masalah-masalah sosial. Yogyakarta: Gaya Media.

Anandita, R. 2004. Pemasaran hasil pertanian. Surabaya: Papyrus.

Anonim. 2004. Budidaya tanaman selada.

Http://www.warinte.progresio.or.id

Dina Wahdatil Hanifah. 2014. “Analisis pengaruh net profit margin (NPM), debt to equity ratio (DER), earning per share (EPS), dan price to book value (PBV) terhadap harga saham pada perusahaan yang terdaftar dalam perhitungan Jakarta Islamic Index (JII) tahun 2010–2013”. Jurnal. Universitas Brawijaya.

Bambang Riyanto. 1999. Dasar-dasar pembelanjaan perusahaan. Edisi keempat. Yogyakarta: BPFE.

Bourne, M. C. 1999. Overview of postharvest problem in fruits and vegetables. Second edition. Washington DC: National Academy Press.

Cahyono, B. 2005. Teknik budi daya dan analisa usahatani selada. Semarang: Aneka Ilmu.

Hayami, Y., et al. 1987. Analisis nilai tambah dan distribusi kripik nangka. Lembaga Penelitian Universitas Muhammadiyah Malang.

Haryanto, Eko, dkk. 1995. Sawi dan selada. Jakarta: Penebar Swadaya.

Haryanto, E., T. Suhartini, E. Rahayu, dan H. Sunarjono. 2003. Sawi dan selada (Edisi revisi). Jakarta: Penerbit Swadaya. 112 hal.

Muhtadi, D., dan Anjarsari, B. Meningkatkan nilai tambah komoditas sayuran. Prosiding.

M. Yusuf Samad. 2006. Pengaruh penanganan pascapanen terhadap mutu komoditas hortikultura. Jurnal Sains dan Teknologi Indonesia, Vol. 8 No. 1, April 2006, hlm. 31–36.

Mulawarman, Aji. 2009. Konsep nilai tambah syariah: Pengertian dan definisi nilai tambah (62-konsep-nilai-tambah-syariah-pengertian-dan-definisi-nilai-tambah-bagian-pertama.htm). Diakses tanggal 27 Mei 2010.

Nucifera Julduha dan Indra Kusumawardhani. 2013. Pengaruh net profit margin, current ratio, debt to asset ratio dan tingkat suku bunga terhadap beta saham syariah pada perusahaan yang terdaftar di Jakarta Islamic Index. Jurnal Buletin Studi Ekonomi, Vol. 18 No. 2, Agustus 2013, hal. 144.

Napitupulu. 2000. Analisis nilai tambah dan distribusi kripik nangka. Lembaga Penelitian Universitas Muhammadiyah Malang.

Rukmana, H. R. 1994. Bertanam selada dan andewi. Jakarta: Kanisius.

Rahmat Rukmana. 1994. “Budidaya selada alias lettuce”. Dalam: Harian Haluan, Kamis 17 Maret 1994.

Samadi, B. 2014. Rahasia budidaya selada. Depok: Pustaka Mina.

Soekartawi. 1995. Analisis usaha tani. Jakarta: Raja Grafindo Persada.

Setyowari, R. N., dan Budiarti, A. 1992. Pasca panen sayur. Jakarta: Penebar Swadaya.

Singarimbun, M., dan S. Effendi. 1989. Metode penelitian survei. Jakarta: LP3ES.

Sugiyono. (2006). Metode penelitian kuantitatif, kualitatif dan R & D. Bandung: Alfabeta.

Sugiyono. (2012). Metode penelitian kuantitatif, kualitatif dan R & D. Bandung: Alfabeta.

Uep Tatang Sontani dan Sambas Ali Muhidin. (2011). Desain penelitian kuantitatif. Bandung: Karya Andhika Utama.

Downloads

Published

2018-10-26

How to Cite

Sihite, E. W., Aviantara, I. G., & Yulianti, N. L. (2018). Analysis of Added Value of Horticultural Lettuce Products (Lactuca sativa L) in Modern Market with Postharvest Handling Process. Jurnal BETA (Biosistem Dan Teknik Pertanian), 6(2), 55–63. https://doi.org/10.24843/JBETA.2018.v06.i02.p01

Issue

Vol. 6 No. 2 (2018): September

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

License Term

All articles published in Jurnal Beta (Biosistem dan Teknik Pertanian)  are open access and licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This means that anyone is free to:

  • Share — copy and redistribute the material in any medium or format.

  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.

However, this is granted under the following conditions:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

By submitting an article to Jurnal Beta (Biosistem dan Teknik Pertanian), authors agree to the publication of their work under this open access license. The authors retain the copyright of their work, but grant Jurnal Beta (Biosistem dan Teknik Pertanian)  the right of first publication.

For more information about the CC BY 4.0 license, please visit the official website: https://creativecommons.org/licenses/by/4.0/