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Development Strategy in Soewan Garden Agrotourism Using SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

Authors

  • Ida Bagus Made Adi Dharma Yuda Pramana Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia
  • I Gusti Ngurah Apriadi Aviantara Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia
  • I Nyoman Sucipta Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia

DOI:

https://doi.org/10.24843/JBETA.2021.v09.i02.p10

Keywords:

SWOT Analysis, IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE Matrix (Internal External)

Abstract

This research was conducted with a SWOT analysis study for a decision-maker in a company to combine the
right strategies to run the company. This study aims to analyze internal and external conditions and
recommend development strategies in the agrotourism Soewan Garden at Pancasari village. This study took
data from the distribution of questionnaires which were divided into 2, namely internal commissioners (agro
tourism owners and visitors) and external commissioners (experts and similar businesses that have
developed). The results showed that there were 3 strengths, 6 weaknesses, 4 opportunities, and 3 threats. The
weighting and assessment results show that the weighted value for the Internal Factor Evaluation matrix
(IFE) is 3,02 and the External Factor Evaluation matrix (EFE) is 2,65. This value indicates a strong position
in the Internal External Matrix (IE) with a strategy that must be done is an intensive and integrative strategy.
Meanwhile, based on the SWOT matrix analysis there are 8 alternative strategies that can be developed to
develop Soewan Gardenagro-tourism.

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Published

2021-09-29

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How to Cite

Pramana, I. B. M. A. D. Y., Aviantara, I. G. N. A., & Sucipta, I. N. (2021). Development Strategy in Soewan Garden Agrotourism Using SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) . Jurnal BETA (Biosistem Dan Teknik Pertanian), 9(2), 234–241. https://doi.org/10.24843/JBETA.2021.v09.i02.p10

Issue

Vol. 9 No. 2 (2021): September

Section

Articles

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