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The Consumer’s Perception of the Eco-Friendly Crystal Guava (psidium guajava) Packaging Materials and Design

Authors

  • Anak Agung Gede Angga Surya Mayura Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia
  • I Nyoman Sucipta Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia
  • Pande Ketut Diah Kencana Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia

DOI:

https://doi.org/10.24843/JBETA.2021.v09.i02.p11

Keywords:

Consumer Perception, Product Quality, Packaging Design

Abstract

Packaging has been known since humans knew about food storage systems. Packaging includes three
things, namely the brand, the packaging itself and the label. The purpose of packaging is not only to
protect the product from being easily damaged, but also to attract consumers to be interested in enjoying
the product. The research aims to: (1) Determine consumer perceptions of packaging quality. (2)
Determine consumer perceptions of packaging design. (3) Determine consumer perceptions of primary
and secondary packaging prices. (4) Determine consumer perceptions of satisfaction with packaging.
The research site was conducted in Badung market and Sukawati market. The research sample is
consumers / visitors in Badung market and Sukawati market in the period from July 2020 to August
2020 as many as 50 consumers. Data processing used the SPSS 25 tool using quantitative descriptive
analysis method. From the results of the study it can be concluded that the dominant packaging
according to the perceptions of 50 respondents in terms of quality is coconut leaf packaging with the
results 29 people / (58%) chose to agree. In terms of material and design, the packaging was woven
bamboo with the result, 29 people / (58%) agreed. In terms of price, the packaging was woven bamboo
with the result that 31 people / (62%) strongly agreed (5). In terms of satisfaction, the packaging of
coconut leaves with results, 40 people / (80%) chose to agree (4).

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Published

2021-09-29

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How to Cite

Mayura, A. A. G. A. S., Sucipta, I. N., & Kencana, P. K. D. (2021). The Consumer’s Perception of the Eco-Friendly Crystal Guava (psidium guajava) Packaging Materials and Design. Jurnal BETA (Biosistem Dan Teknik Pertanian), 9(2), 242–251. https://doi.org/10.24843/JBETA.2021.v09.i02.p11

Issue

Vol. 9 No. 2 (2021): September

Section

Articles

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