The Consumer’s Perception of the Eco-Friendly Crystal Guava (psidium guajava) Packaging Materials and Design

Authors

  • Anak Agung Gede Angga Surya Mayura Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia
  • I Nyoman Sucipta Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia
  • Pande Ketut Diah Kencana Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia

DOI:

https://doi.org/10.24843/JBETA.2021.v09.i02.p11

Keywords:

Consumer Perception, Product Quality, Packaging Design

Abstract

Packaging has been known since humans knew about food storage systems. Packaging includes three things, namely the brand, the packaging itself and the label. The purpose of packaging is not only to protect the product from being easily damaged, but also to attract consumers to be interested in enjoying
the product. The research aims to: (1) Determine consumer perceptions of packaging quality. (2)
Determine consumer perceptions of packaging design. (3) Determine consumer perceptions of primary and secondary packaging prices. (4) Determine consumer perceptions of satisfaction with packaging. The research site was conducted in Badung market and Sukawati market. The research sample is consumers / visitors in Badung market and Sukawati market in the period from July 2020 to August 2020 as many as 50 consumers. Data processing used the SPSS 25 tool using quantitative descriptive analysis method. From the results of the study it can be concluded that the dominant packaging according to the perceptions of 50 respondents in terms of quality is coconut leaf packaging with the results 29 people / (58%) chose to agree. In terms of material and design, the packaging was woven bamboo with the result, 29 people / (58%) agreed. In terms of price, the packaging was woven bamboo with the result that 31 people / (62%) strongly agreed (5). In terms of satisfaction, the packaging of coconut leaves with results, 40 people / (80%) chose to agree (4).

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Published

2021-09-29 — Updated on 2026-02-11

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How to Cite

Mayura, A. A. G. A. S., Sucipta, I. N., & Kencana, P. K. D. (2026). The Consumer’s Perception of the Eco-Friendly Crystal Guava (psidium guajava) Packaging Materials and Design. Jurnal BETA (Biosistem Dan Teknik Pertanian), 9(2), 242–251. https://doi.org/10.24843/JBETA.2021.v09.i02.p11 (Original work published September 29, 2021)

Issue

Vol. 9 No. 2 (2021): September

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