Analysis of Marketing Distribution Channels and Marketing Margins of Strawberries (Fragaria x ananassa) in Baturiti District to Consumers

Authors

  • Stefani Novita Mayos
  • I Gusti Ngurah ApriadiAviantara
  • I Nyoman Sucipta

DOI:

https://doi.org/10.24843/JBETA.2024.v12.i02.p19

Keywords:

strawberries, distribution channels, profit margin, marketing margins

Abstract

One of the fruit crops with a high economic value is strawberry production. The purpose of this study is to identify the strawberry marketing distribution channels from Baturiti District farmers to final consumers and to compute the marketing margin attain ed in each distribution channel . This research was carried out in September - Oktober 2022. This research used a qualitative and quantitative data analysis research method, namely using descriptive and mathematical analysis. Descriptive analysis is used to d escribe qualitatively the from of marketing distribution of strawberries while mathematical analysis is used to calculate marketing margins, profit margins and marketing efficiency quantitatively. The populations observed were farmers, collectors, market traders and consumers totaling 40 respondents. There are 3 distribution channels for strawberries in Baturiti District, Tabanan Regency, from farmers in Baturiti District to final consumers namely Line I (Farmers – Traders – Traditional/Modern Markets Trad ers – Consumers), Line II (Farmers – Collectors – Hotels/Restaurans), Line III (Farmers – Collectors – Strawberry Processing Factory) Marketing margins and profit margins on each strawberry distribution channels in Baturiti District, Tabanan Regency from f armers in Baturiti to the final consumers, namely in Line I the marketing margin is IDR 10,000.00/kg and the profit margins is IDR 5,875.00/kg, Line II marketing margin of IDR 13,000.000/kg and profit margin of IDR 8,875.00/kg, Line III marketing margins o f IDR 13,000.00/kg and profit margin of IDR 9,250.00/kg

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Published

2024-09-30

How to Cite

Mayos, S. N., ApriadiAviantara, I. G. N., & Sucipta, I. N. (2024). Analysis of Marketing Distribution Channels and Marketing Margins of Strawberries (Fragaria x ananassa) in Baturiti District to Consumers. Jurnal BETA (Biosistem Dan Teknik Pertanian), 12(2), 1–9. https://doi.org/10.24843/JBETA.2024.v12.i02.p19

Issue

Vol. 12 No. 2 (2024): September

Section

Articles

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